When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This goal continues today, but Amazon’s customers are worldwide now, and have grown to include millions of Consumers, Sellers, Content Creators, and Developers & Enterprises. Each of these groups has different needs, and we always work to meet those needs, innovating new solutions to make things easier, faster, better, and more cost-effective.
PRODUCTS & SERVICES
Amazon's evolution from online bookstore to device manufacturer, publishing platform, global marketplace, fulfillment network and cloud computing provider is driven by our passion for pioneering and inventing on customers' behalf. The world's best inventors come to Amazon to build new technologies and platforms that improve the lives of customers: consumers, sellers, content creators, and developers around the world.
Our employees have pioneered products and services like Kindle, Amazon Web Services (AWS), Prime, Fulfillment by Amazon (FBA) and many more on behalf of our customers.
VISION & STRATEGY
We're a company of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Success is measured against the possible, not the probable. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.
It's still very much "Day 1" at Amazon—we're a large and growing company, but we're inventing new things every day and we value and encourage innovation at all levels of the company. While we have more than 183,000 employees around the world, most of our teams are very small and each one operates much like a start-up, which means all team members are given opportunities to take on big challenges and make a difference for our customers.